A–Z of Innovation: Parallax Animation Campaign
This project was designed to communicate complex information about R&D Tax Relief in a way that was both visually engaging and easy to understand.
Using a custom built A–Z framework, the animation walks viewers through various sectors and activities that may qualify for R&D incentives. The visuals are supported by subtle parallax effects that bring motion and depth to the user experience, helping to maintain engagement without overwhelming the content. All elements were created in line with Leyton’s brand identity, ensuring the final piece felt modern, informative.
