B2B Marketing Campaigns - Leyton UK
As part of Leyton UK’s marketing initiatives, I designed a series of digital campaign assets spanning webinar promotion and awareness campaigns, including International Women’s Day. These assets were created for LinkedIn and Instagram, functioning both as stand-alone posts and as part of cohesive campaign grids.
The work focused on clear communication, consistent branding, and a professional yet approachable B2B tone to drive engagement and visibility across digital channels.
Campaign 1 — International Women’s Day
A social campaign created to celebrate International Women’s Day, designed to highlight key messaging in a bold yet professional format aligned with Leyton’s brand.
Campaign 2 — Webinar Series
As part of Leyton UK’s “Engage” webinar series, I designed campaign assets to promote virtual events during the COVID-19 period. Topics ranged from leadership Q&A sessions to employee and financial wellbeing.
The designs balanced clarity, empathy, and professionalism to encourage sign-ups and support client engagement.
